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Image credit wix.com

Sure, it's simple — but the wildly-popular website cosmos platform might not be the all-time tool for your online concern.

Building a website for your business can be overwhelming, specially if you're trying to practise it yourself.

In contempo years, a lot of tools accept sprung upward to address that overwhelm so many budding entrepreneurs feel when information technology comes to the technical component of setting upwards an online business organisation.

SquareSpace, Weebly, and Wix amidst them.

If you've spent whatsoever amount of fourth dimension in the online business world, I'm sure yous've at to the lowest degree seen an ad or two for one (or several) of these services.

Typically these ads promise that their services are so like shooting fish in a barrel to employ that even the most technically-challenged people can get a site up and running within just a couple of hours.

And they're not wrong.

All of these tools are incredibly simple to use — still, they oft come with a lot of drawbacks, every bit well.

In this blog post, I'll be looking at Wix in particular, since it seems to have such a stiff advertising presence in the online entrepreneurial space.

It's also ane of the best-known brands of DIY drag-and-drop website builders. Wix has been effectually since 2006 and has congenital quite a post-obit during that time.

While Wix is a fantastic tool for rapidly setting up a personal blog or brochure-style website, the number of shortcomings associated with the tool brand information technology unsuitable for a business. Here's why.

Information technology Might Price More Than You Think

While Wix offers a free plan, information technology's definitely not suited for anything professional.

For one thing, you'll need to utilize a Wix.com subdomain (e.grand. www.instance.wix.com). You'll also be required to display Wix ads on your website, and you'll be stuck with express functionality.

In order to remove this branding, use a custom domain proper name, and unlock the full functionality of the platform, you'll have to pay for a premium plan.

Image credit wix.com

These premium plans brainstorm at $11 per month, and the nigh expensive plan costs $29 per calendar month.

This is non expensive by whatever ways. However, it'southward still considerably more than what yous would pay for a typical shared hosting plan with a provider similar HostGator or static-site hosting with Netlify or GitHub Pages.

This can add upward to quite a significant investment over time.

It's Not Optimized for Search Engines

W9 has e'er had a negative reputation among the professional SEO customs. And to its credit, Wix has come a long style in the past few years — although it's withal not quite upward to snuff for most business'due south SEO needs.

Three years ago, Wix was a full joke.

Information technology included strange and unnecessary characters in its URL addresses and did not allow users to add ALT tags to images or meta data to blog posts. And it used to run on Flash!

While Wix has greatly improved upon all of these shortcomings, a number of significant bug still remain, including site speed and code bloat.

Bank check out this Sept. 2018 infographic from Search Engine Journal, which ranks four of the major website platforms in terms of "commencement contentful paint" (FCP) — or how fast a site loads usable content to visitors.

Image credit www.searchenginejournal.com

These figures are for desktop sites, though SEJ'southward mobile stats reveal similar findings.

What's more: This study looked at the performance of 25 unlike content management systems — including Weebly, SquareSpace, and others — and found that Wix fared worst of all.

Why is this the case?

View Source on whatsoever Wix website, and you'll detect (among other things): a huge amount of JavaScript, on-page CSS, and a messy <div> construction — all of which will increase loading times and result in deceased search engine rankings.

You'll Be Stuck With It

If yous ever find that your business has outgrown the Wix platform, or should you decide to move platforms for whatever reason, you might be out of luck.

While other platforms like Webflow allow for easy HTML export on their paid plans, with Wix there is currently no mode to consign your data to another platform.

Co-ordinate to the Wix Assistance Center:

Your Wix site and all of its content is hosted exclusively on Wix'due south servers, and cannot be exported elsewhere.

Specifically, it is non possible to export or embed files, pages or sites, created using the Wix Editor or ADI to another external destination or host.

If you embed a site into an external location, Wix is no longer in control of the way that your site appears or functions, and therefore, cannot provide back up. In addition, Google Analytics and search engine crawlers are not able to work properly with an embedded site.

This means that you lot'll either need to re-build your entire website from scratch or pay a developer big bucks to do information technology for you lot.

This is kind of ridiculous.

To infringe Nate Shivar'southward useful illustration: It'southward similar trying to move into a new house with the provision that you're not allowed to take any of your furniture with yous. Either you stay put, or you move into an empty firm.

So unless you are actually, really in love with Wix and have no desire to ever expand your website or explore other solutions, I'd propose looking elsewhere for your evolution needs.

You Won't Own Your Website

This is huge, and probably the #one most important reason to look for another solution when developing a website for your business concern.

When creating a site with Wix, you won't own our website. Y'all won't ain your pattern. Yous're simply 1 of thousands of subscribers to the Wix platform, which you are granted a revocable license to yous.

In fact, Wix makes you agree to all of this upon signing up for its services.

Epitome credit wix.com

If Wix ever goes bankrupt, decides to accept downwardly their platform, or remove certain templates/features/functionalities, yous'll take no recourse except to move onto any Wix has decided to practise instead.

Or you lot'll be left in the lurch with nowhere else to go.

As a concern, yous never desire to be this reliant upon some external company over which you have no control.

Undoubtedly, the spider web has come a long fashion in the by few years.

The rising of all-in-one website builders like Wix has allowed more and more users (often with limited technical feel) to easily create websites in just a few hours.

Notwithstanding while these tools are perfectly acceptable for bloggers and casual hobbyists, they nevertheless endure from a number of flaws that make them unsuitable for business needs.

Wix, in particular, does non meet the cost, SEO, flexibility, and ownership requirements that most modern-day concern owners crave. And for that reason, near of them would be better suited to alternative solutions.

If you are a small- to medium-sized business owner looking for a more robust, performative, and custom solution for your web presence, head on over to bit.ly/asdnewproject to request a costless quote for your next pattern projection.

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Source: https://alexsanchezdesigns.medium.com/why-you-shouldnt-use-wix-for-your-business-website-5753fe2bf391